Aulia, M. et al. 2026. SWOT Strategy Analysis of the Robusta Coffee Processing Business of the Air Lanang Coffee MSME in Rejang Lebong Regency. JALOW | Journal of Agribusiness and Local Wisdom. 9, 1 (Jan. 2026), 29–37. DOI:https://doi.org/10.22437/jalow.v9i1.50255.