Almira, I., Fitri, Y. and Effran, E. (2025) “MARKETING MIX STRATEGY OF TOFU PRODUCTS IN TOFU AGROINDUSTRY IN JAMBI CITY”, JALOW | Journal of Agribusiness and Local Wisdom, 6(2), pp. 27–34. doi: 10.22437/jalow.v6i2.40786.