SUSTAINABLE ECO-FRIENDLY AGROTOURISM DEVELOPMENT STRATEGY ANALYSIS IN TOMOHON CITY

Festus Evly Ruben Isak Liow; Ronald Yusak Boka; Steiva Amerlien Sandra Wowiling; Altje Ester Poli; Sonny Wantouw

doi:10.22437/jiituj.v10i1.40739

Authors

Festus Evly Ruben Isak Liow Institut Teknologi Minaesa https://orcid.org/0009-0001-8881-7503
Ronald Yusak Boka Institut Teknologi Minaesa https://orcid.org/0009-0003-1679-6285
Steiva Amerlien Sandra Wowiling Institut Teknologi Minaesa https://orcid.org/0009-0005-1389-6031
Altje Ester Poli Institut Teknologi Minaesa https://orcid.org/0009-0007-9725-2210
Sonny Wantouw Institut Teknologi Minaesa https://orcid.org/0009-0002-4827-4345

DOI:

https://doi.org/10.22437/jiituj.v10i1.40739

Keywords:

Agrotourism Areas, Sustainable Environment, Tourism Development

Abstract

The tourism sector has become a significant contributor to economic growth in various regions, including Tomohon City. The development of the tourism industry, especially the agrotourism sector, has become a trend favored by business actors. To take advantage of this trend, a mature strategy is very important to increase the growth and development of agrotourism in Tomohon City. This study aims to analyze the industry development strategy to encourage sustainable and environmentally friendly agrotourism growth. Quantitative methods based on SWOT analysis and the QSPM method as methods that allow objective evaluation of alternative strategies based on internal and external key success factors. The results of the research reviewed produced a concept for designing agrotourism development in the Agrotourism Area that prioritizes the arrangement and restoration of forest functions to maintain environmental sustainability. By implementing a community empowerment system in agrotourism locations, it will provide benefits to the surrounding community in line with the principles of sustainable tourism development. Its novelty value is by combining an environmentally based agrotourism development strategy by considering elements of local wisdom and the socio-cultural conditions of the community. Furthermore, it has implications for the development of interdisciplinary studies between strategic management, ecotourism, and environmental sustainability, and can be used as a model for similar research in other areas. The ecological implications of this strategy lead to the preservation of agrarian landscapes and local biodiversity, while reducing the pressure on the environment from uncontrolled mass tourism.

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Author Biographies

Festus Evly Ruben Isak Liow, Institut Teknologi Minaesa

Department of Industrial Engineering, Institut Teknologi Minaesa, Sulawesi Utara, Indonesia

Ronald Yusak Boka, Institut Teknologi Minaesa

Department of Industrial Engineering, Institut Teknologi Minaesa, Sulawesi Utara, Indonesia

Steiva Amerlien Sandra Wowiling, Institut Teknologi Minaesa

Department of Industrial Engineering, Institut Teknologi Minaesa, Sulawesi Utara, Indonesia

Altje Ester Poli, Institut Teknologi Minaesa

Department of Electrical Engineering, Institut Teknologi Minaesa, Sulawesi Utara, Indonesia

Sonny Wantouw, Institut Teknologi Minaesa

Department of Architecture Engineering, Institut Teknologi Minaesa, Sulawesi Utara, Indonesia

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