TRANSFORMING HALAL AWARENESS: SYNERGY OF LIFESTYLE, DIGITAL LITERACY, AND IMPLICATIONS FOR THE HALAL ECONOMY

Dina Lusianti; Rozaq M Yasin; Ahmad Nilnal Munachifdlil Ula; Agung Prihandono

doi:10.22437/jiituj.v10i1.42258

Authors

Dina Lusianti Universitas Muria Kudus https://orcid.org/0000-0003-4278-6390
Rozaq M Yasin Universitas Muria Kudus https://orcid.org/0000-0003-0376-3372
Ahmad Nilnal Munachifdlil Ula Universitas Muria Kudus https://orcid.org/0009-0000-9802-2547
Agung Prihandono Universiti Muhammadiyah Malaysia https://orcid.org/0009-0007-3348-4960

DOI:

https://doi.org/10.22437/jiituj.v10i1.42258

Keywords:

Attitude, Digital Literacy, Halal Awareness, Lifestyle, Trust

Abstract

The rapid development of the halal industry requires a deeper understanding of factors can increase public awareness, trust, and attitudes towards halal products. This study aims to analyze the influence of lifestyle and digital literacy on halal awareness and its impact on individual beliefs and attitudes towards halal products using the theory of planned behavior approach. This study involved 300 respondents from Indonesia and Malaysia, who were selected using purposive sampling techniques, with the criteria of a Muslim sample who regularly buys and consumes chicken and actively seeks halal information through digital platforms. Data were collected using an online questionnaire and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach to test the relationships among variables. The results of the study show that lifestyle and digital literacy contribute positively to increasing halal awareness. Halal awareness has been proven to have a significant role in shaping trust and attitudes towards halal products. These findings confirm that increasing halal awareness can strengthen public acceptance of halal products and build consumer loyalty. The implications of this study highlight the importance of wider education and campaigns related to halal lifestyle and digital literacy to improve public understanding. Halal industry players are advised to strengthen product transparency, utilize digital technology in disseminating information, and collaborate with various parties, including the government and religious institutions, to create a stronger and more sustainable halal ecosystem. The findings of this study have significant implications for economic development, especially in the context of the halal industry and economic development based on Islamic values.

Downloads

Download data is not yet available.

Author Biographies

Dina Lusianti, Universitas Muria Kudus

Faculty of Economics and Business, Universitas Muria Kudus, Jawa Tengah, Indonesia

Rozaq M Yasin, Universitas Muria Kudus

Faculty of Economics and Business, Universitas Muria Kudus, Jawa Tengah, Indonesia

Ahmad Nilnal Munachifdlil Ula, Universitas Muria Kudus

Faculty of Economics and Business, Universitas Muria Kudus, Jawa Tengah, Indonesia

Agung Prihandono, Universiti Muhammadiyah Malaysia

Faculty of Business Management and Information Technology, Universiti Muhammadiyah Malaysia, Perlis Malaysia

References

Agustin, Z. N., Indana, S., & Suprapto, N. (2026). Improving students’ critical thinking skills through a deep learning-oriented group investigation model. Journal Evaluation in Education (JEE), 7(1), 34-44. https://doi.org/10.37251/jee.v7i1.2527.

Alimusa, L. O., M, A. S., Ratnasari, R. T., & Aedy, H. (2023). Factors determining indonesian muslim behaviour in purchasing halal food: A preliminary study. Etikonomi, 22(2), 263–276. https://doi.org/10.15408/etk.v22i2.26979.

Athoillah, S., Ashari, M. K., & Alauddin, M. B. (2023). Religious digital literacy of urban muslim society in Indonesia: A systematic literature review. Akademika Jurnal Pemikiran Islam, 28(2), 141. https://doi.org/10.32332/akademika.v28i2.7088.

Azzumi, A. R., Miswanto, M., & Naqiyah, N. (2023). Halal determination in view generation millennials and generation z about product halal awareness food on digital platforms. Bijmt, 3(2), 213–226. https://doi.org/10.55606/bijmt.v3i2.1698.

Bachmid, S., & Noval, N. (2023). Moderate role of halal awareness in the relationship of purchase intention, personal norms and muslim buying behavior. Bisnis Jurnal Bisnis Dan Manajemen Islam, 10(2), 247. https://doi.org/10.21043/bisnis.v10i2.16653.

Bonne, K., & Verbeke, W. (2007). Religious values informing halal meat production and the control and delivery of halal credence quality. Agriculture and Human Values, 25(1), 35–47. https://doi.org/10.1007/s10460-007-9076-y.

Davids, Z., & Sabrain, D. (2022). The digital halal era: A look into the new normal. Ekonomski Izazovi, 11(22), 10–17. https://doi.org/10.5937/ekoizazov2222010d.

Dermawan, D., Jalal, A., Paramita, B., & Jintar, C. (2023, April). The use of the digital economy for smes during covid-19 pandemic in tanjungpinang city indonesia. In MaCiFIC 2022: Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia (p. 102). European Alliance for Innovation. https://doi.org/10.4108/eai.28-9-2022.2328383.

Diana, A., Rahmannia, S., Zuhairini, Y., Luftimas, D. E., Rizqi, H., Purnamasari, A. D., Jihadillah, A., Ansari, M. B., Haq, D. A. Z., Pratiwi, A. N., Scott, S., Hampel, D., Allen, L. H., Haszard, J. J., Houghton, L. A., Gibson, R. S., & Fahmida, U. (2022). Chicken liver and eggshell crackers as a safe and affordable animal source food for overcoming micronutrient deficits during pregnancy and lactation in indonesia: a double-blind, randomised placebo-controlled trial (SISTIK Growth Study). Wellcome Open Research, 7, 167. https://doi.org/10.12688/wellcomeopenres.17879.1.

Fachrurrozie, F., Muhsin, M., Nurkhin, A., Mukhibad, H., & Daud, N. M. (2023). Determinants of halal food purchase decisions for go food and shopee food users. Innovative Marketing, 19(1), 113–125. https://doi.org/10.21511/im.19(1).2023.10.

Fauziah, N., & Hogeveen, H. (2024). Predicting chicken-meat purchasing behaviour in traditional and modern markets in West Java, Indonesia. Iop Conference Series Earth and Environmental Science, 1377(1), 12029. https://doi.org/10.1088/1755-1315/1377/1/012029.

Gumilar, Y., Lestari, M., Utami, F. B., Larsari, V. N., Marohom, J. B., & Viña, N. G. D. (2023). Introducing halal snacks to children: A phenomenological study in indonesian kindergartens. Jhasib, 1(2), 57–68. https://doi.org/10.31098/jhasib.v1i2.1963.

Haekal, A., Ermawati, E., Fatimawali, F., & Basalamah, R. (2023). Halal as a contemporary lifestyle: Encouraging young people of Palu city to develop with halal products. Jcsebif, 1(1), 15–23. https://doi.org/10.24239/jcsebif.v1i1.2470.15-23.

Hidayat, S. E., Rafiki, A., & Nasution, M. D. T. P. (2021). Halal industry’s response to a current and post-covid-19 landscape and lessons from the past. Journal of Islamic Marketing, 13(9), 1843–1857. https://doi.org/10.1108/jima-06-2020-0180.

Hossain, M. F., Ismail, C. T., & Mahdzir, N. (2021). The impact of corporate social responsibility in bangladesh halal food industry. Irasd Journal of Management, 3(1), 69–81. https://doi.org/10.52131/jom.2021.0301.0027.

Indaryani, M., Lusianti, D., Zuliyati, Rahmawati, N. I., Krisnanda, & Yusof, R. Z. (2024). Troso weaving festival: A catalyst for cultural co-creation. Jurnal Ilmiah Ilmu Terapan Universitas Jambi, 8(1), 300–309. https://doi.org/10.22437/jiituj.v8i1.31960.

Iranmanesh, M., Mirzaei, M., Hosseini, S. M. P., & Zailani, S. (2019). Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing, null, null. https://doi.org/10.1108/JIMA-03-2018-0049.

Jannah, S. M., & Al-Banna, H. (2021). Halal awareness and halal traceability: Muslim consumers’ and entrepreneurs’ perspectives. Journal of Islamic Monetary Economics and Finance, 7(2), 285–316. https://doi.org/10.21098/jimf.v7i2.1328.

Karimah, N., & Darwanto, D. (2021). Effect of halal awareness, halal certification, food ingredients composition, halal marketing and religiosity on purchase intention of imported food products. Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis Syariah, 3(2), 177–191. https://doi.org/10.47467/alkharaj.v3i2.319.

Khan, A., Arafat, M. Y., & Azam, M. K. (2020). Role of halal literacy and religiosity in buying intention of halal branded food products in India. Journal of Islamic Marketing, 13(2), 287–308. https://doi.org/10.1108/jima-08-2019-0175.

Kurniawan, D. A., Astalini, A., Darmaji, D., Tanti, T., & Maryani, S. (2022). Innovative learning: Gender perception of e-module linear equations in mathematics and physics. Indonesian Journal on Learning and Advanced Education (IJOLAE), 92-106. https://doi.org/10.23917/ijolae.v4i2.16610.

Mahmudiono, T., Rachmah, Q., Indriani, D., Permatasari, E. A., Hera, N. A., & Chen, H. (2022). Food and beverage consumption habits through the perception of health belief model (grab food or go food) in Surabaya and Pasuruan. Nutrients, 14(21), 4482. https://doi.org/10.3390/nu14214482.

Mardhiyah, D., Mawardi, I., Widiastuti, T., Mustofa, M. U. A., Abdullah, S., Sinulingga, R. A., & Saptowati, E. D. (2023). Raising community awareness of halal product consumption and halal lifestyle: A triple helix model. Jurnal Ekonomi Dan Bisnis Islam (Journal of Islamic Economics and Business), 9(2). https://doi.org/10.20473/jebis.v9i2.48403.

Muhamed, A. A., Rahman, M. N. A., Hamzah, F. M., Zain, C. R. C. M., & Zailani, S. (2019). The impact of consumption value on consumer behaviour. British Food Journal, 121(11), 2951–2966. https://doi.org/10.1108/bfj-10-2018-0692.

Muheramtohadi, S., & Fataron, Z. A. (2022). The Islamic lifestyle of the Muslim middle economy class and the opportunities for the halal tourism industry in Indonesia. Journal of Digital Marketing and Halal Industry, 4(1), 91–104. https://doi.org/10.21580/jdmhi.2022.4.1.10828.

Mutmainah, L. (2018). The role of religiosity, halal awareness, halal certification, and food ingredients on purchase intention of halal food. Ihtifaz Journal of Islamic Economics Finance and Banking, 1(1), 33. https://doi.org/10.12928/ijiefb.v1i1.284.

Nur, M. R. T., Fathoni, M. A., & Sari, L. P. (2021). The impact of awareness, lifestyle and halal certification on the buying interests of MSME’s halal food products in DKI Jakarta. El-Barka Journal of Islamic Economics and Business, 4(2), 156–189. https://doi.org/10.21154/elbarka.v4i2.3207.

Salqaura, S. A., Sipayung, R. C., & Amelia, W. R. (2023). Conceptualizing halal product in the context of culinary in the digital era: E-commerce and ride-hailing based. International Journal of Research and Review, 10(3), 404–415. https://doi.org/10.52403/ijrr.20230348.

Salsabila, A. Y., & Ihsan, D. N. (2023). The influence of halal lifestyle on career women in Indonesia. Etikonomi, 22(1), 197–212. https://doi.org/10.15408/etk.v22i1.30605.

Saragih, H. T., Fajrin, S. A. R., Janah, S. N., Oktafianti, R., Ginting, E. V, Fatwa, A., Dimarjati, S. A., & Lesmana, I. (2018). Growth performance, histological structure of duodenum and pectoralis muscle of kampung chickens after administration of antibiotic growth promoter. Buletin Peternakan, 42(2). https://doi.org/10.21059/buletinpeternak.v42i2.29766.

Secinaro, S., & Calandra, D. (2020). Halal food: Structured literature review and research agenda. British Food Journal, 123(1), 225–243. https://doi.org/10.1108/bfj-03-2020-0234.

Shahzad, M. A., Jun, D., Noor, G., & Zubair, A. (2020). Causation of halal food consumption in China. Journal of Islamic Marketing, 12(2), 249–263. https://doi.org/10.1108/jima-07-2019-0153.

Shamsudin, S. N., Bakar, E. A., Osman, S., & Dali, N. R. S. M. (2024). Application of social cognitive theory and islamic theory of consumer behavior in accessing muslim behavior toward halal nutraceuticals. Journal of Islamic Marketing, 16(2), 651–667. https://doi.org/10.1108/jima-08-2023-0245.

Tanti, T., Kurniawan, D. A., Kuswanto, K., Utami, W., & Wardhana, I. (2020). Science process skills and critical thinking in science: Urban and rural disparity. Jurnal Pendidikan IPA Indonesia, 9(4), 489-498. https://doi.org/10.15294/jpii.v9i4.24139.

Tanti, T., Astalini, A., Kurniawan, D. A., Darmaji, D., Puspitasari, T. O., & Wardhana, I. (2021). Attitude for physics: The condition of high school students. Jurnal Pendidikan Fisika Indonesia, 17(2), 126-132. https://doi.org/10.15294/jpfi.v17i2.18919.

Tanti, T., Darmaji, D., Astalini, A., Kurniawan, D. A., & Iqbal, M. (2021). Analysis of user responses to the application of web-based assessment on character assessment. Journal of education technology, 5(3), 356-364. https://doi.org/10.23887/jet.v5i3.33590.

Tanti, T., Utami, W., Deliza, D., & Jahanifar, M. (2025). Investigation in vocation high school for attitude and motivation students in learning physics subject. Journal Evaluation in Education (JEE), 6(2), 479-490. https://doi.org/10.37251/jee.v6i2.1452.

Timur, Y. P., Battour, M., Ratnasari, R. T., & Zulaikha, S. (2023). What drives consumers in using digital apps to visit halal tourism in east java? optimization strategy from utaut2 perspective. Jurnal Ekonomi Dan Bisnis Islam (Journal of Islamic Economics and Business), 9(1), 190–215. https://doi.org/10.20473/jebis.v9i1.44569.

Usman, H. (2023). Between awareness of halal food products and awareness of halal-certified food products. Journal of Islamic Marketing, 14(3), 851–870. https://doi.org/10.1108/JIMA-07-2021-0233.

Zaid, B., Fedtke, J., Shin, D., Kadoussi, A. E., & Ibahrine, M. (2022). Digital Islam and Muslim millennials: How social media influencers reimagine religious authority and Islamic practices. Religions, 13(4), 335. https://doi.org/10.3390/rel13040335.

Zailani, S., Iranmanesh, M., Aziz, A. A., & Kanapathy, K. (2017). Halal logistics opportunities and challenges. Journal of Islamic Marketing, 8, 127–139. https://doi.org/10.1108/JIMA-04-2015-0028.