Polaj, E. et al. 2025. THE POTENTIAL OF LOCAL BRANDING IN THE ECONOMIC PERFORMANCE OF AGRO-PROCESSING INDUSTRIES AND AGROTOURISM IN VLORA, ALBANIA. Jurnal Ilmiah Ilmu Terapan Universitas Jambi. 9, 4 (Oct. 2025), 1367–1377. DOI:https://doi.org/10.22437/jiituj.v9i4.42840.