MULYONO, Hardi; FIKRI, Muhammad Hilman; HADIAN, Arief; PANJAITAN, Dedi Juliandri; SYAMSURI, Abd. Rasyid. VALUE-BASED MARKETING TRANSFORMATION IN ISLAMIC HIGHER EDUCATION: A MULTIDIMENSIONAL ANALYSIS OF COMPETITIVE DEVELOPMENT STRATEGIES, BRAND IMAGE, AND TRANSFORMATIVE STUDENT EXPERIENCES. Jurnal Ilmiah Ilmu Terapan Universitas Jambi, [S. l.], v. 9, n. 3, p. 1185–1193, 2025. DOI: 10.22437/jiituj.v9i3.43194. Disponível em: https://www.online-journal.unja.ac.id/JIITUJ/article/view/43194. Acesso em: 17 apr. 2026.