WIDIANA, Muslichah; FERRINADEWI, Erna. CULTURAL VALUES AND BATIK PURCHASE DECISIONS: EXPLORING THE MEDIATING EFFECT OF CONSUMER EMOTIONS. Jurnal Ilmiah Ilmu Terapan Universitas Jambi, [S. l.], v. 9, n. 3, p. 1156–1171, 2025. DOI: 10.22437/jiituj.v9i3.45616. Disponível em: https://www.online-journal.unja.ac.id/JIITUJ/article/view/45616. Acesso em: 17 apr. 2026.