ARUMSARI, Nurul Rizka; MARKA, Mira Meilia; JUWARIYAH, Nurul. MARKET ORIENTATION, INNOVATION, AND DIGITAL RESPONSIVENESS IN IMPROVING MARKETING PERFORMANCE OF CULINARY MSMES: A STUDY IN KUDUS REGENCY. Jurnal Ilmiah Ilmu Terapan Universitas Jambi, [S. l.], v. 10, n. 2, p. 871–880, 2026. DOI: 10.22437/jiituj.v10i2.53251. Disponível em: https://www.online-journal.unja.ac.id/JIITUJ/article/view/53251. Acesso em: 17 may. 2026.