Kebijakan kreatif pengembangan UMKM unggulan Kota Jambi
Keywords:
Jambi city, Leading sector, MSMEs, Policy, SAW-PLUSAbstract
This study aims to identify leading MSMEs and formulate creative policies for their development in Jambi City. The method used is mixed methods, with a simple random sampling technique of 124 MSME units from a population of 46,996 businesses. Data analysis was carried out using the Simple Additive Weighting (SAW) method to determine the ranking of leading MSMEs and SAW-PLUS to formulate policies. The results of the study indicate that MSMEs in the Information Technology sector are the first priority (value 0.887), followed by the Creative Industry (value 0.783), and Automotive (value 0.633). Based on these findings, three strategic policies were formulated, namely: (1) strengthening digital business incubators and graphic design training and digital content for MSMEs in Information Technology; (2) transfer of product innovation technology and strengthening digital-based branding for MSMEs in the Creative Industry; and (3) development of modern workshops, electric motor innovation, and strengthening partnerships with automotive vocational schools. The study's conclusions recommend a policy focus on strengthening digital business incubators, digitizing product innovation, and strengthening strategic partnerships to drive regional economic growth in Jambi City.
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Copyright (c) 2025 Muhammad Rachmad, Zulfanetti Zulfanetti, Moh. Ihsan
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