Sirait, L.P. et al. 2022. THE IMPORTANCE OF CUSTOMER RELATIONSHIP MARKETING TO PARTICIPANT LOYALTY THROUGH PARTICIPANT SATISFACTION IN BUSINESS ENTITIES: AN EMPERICAL STUDY IN HEALTH PROVIDER BPJS JAMBI CITY. Journal of Business Studies and Management Review. 5, 2 (Jul. 2022), 275–280. DOI:https://doi.org/10.22437/jbsmr.v5i2.18668.