[1]
Leonita, L. 2023. THE IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF LOCAL SKINCARE BRAND: THE ROLE OF PERCEIVED QUALITY AND PERCEIVED VALUE. Journal of Business Studies and Management Review. 6, 2 (Jun. 2023), 128–134. DOI:https://doi.org/10.22437/jbsmr.v6i2.24608.