Dewi, C.F. and Sari, D. 2025. GREEN PACKAGING AND BRANDING IMPACT ON GREEN PURCHASE INTENTION WITH GREEN BRAND IMAGE AS MEDIATOR: STUDY AT LOVE BEAUTY AND PLANET ON GEN Z IN WEST JAVA. Journal of Business Studies and Management Review. 8, 2 (Jun. 2025), 139–147. DOI:https://doi.org/10.22437/jbsmr.v8i2.29555.