Tassya, T.F.R. et al. 2025. The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z’S SKINCARE PURCHASING DECISIONS IN JAMBI CITY. Journal of Business Studies and Management Review. 8, 2 (Jun. 2025), 305–310. DOI:https://doi.org/10.22437/jbsmr.v8i2.42092.