Rivandy, R.A. et al. 2025. The INFLUENCE OF INFLUENCER MARKETING AND BRAND AWARENESS ON PURCHASE DECISIONS OF KAHF SKINCARE PRODUCTS AMONG GENERATION Z. Journal of Business Studies and Management Review. 9, 1 (Dec. 2025), 36–39. DOI:https://doi.org/10.22437/jbsmr.v9i1.48395.