[1]
Sriayudha, Y. et al. 2025. GREEN MARKETING STRATEGY: DO CONTENT MARKETING, BRAND PURPOSE, AND E-WOM AFFECT CONSUMER PURCHASE INTENTION?. Journal of Business Studies and Management Review. 9, 1 (Dec. 2025), 40–45. DOI:https://doi.org/10.22437/jbsmr.v9i1.50679.