Rivandy, R. A., Roza, S., & Hasbullah, H. (2025). The INFLUENCE OF INFLUENCER MARKETING AND BRAND AWARENESS ON PURCHASE DECISIONS OF KAHF SKINCARE PRODUCTS AMONG GENERATION Z. Journal of Business Studies and Management Review, 9(1), 36–39. https://doi.org/10.22437/jbsmr.v9i1.48395