SIMAMORA, Bilson. TOWARD A GENERAL THEORY OF CONSUMER MOTIVATION : A CRITICAL REVIEW. Journal of Business Studies and Management Review, [S. l.], v. 4, n. 2, p. 72–81, 2021. DOI: 10.22437/jbsmr.v4i2.12264. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/12264. Acesso em: 23 apr. 2026.