MARSYAF, Agesha. INFLUENCE OF PRODUCT INNOVATION AND SERVICE QUALITY ON PURCHASE DECISION IN JAMBI ARINY BATIK IN KELURAHAN PASIR PANJANG JAMBI KOTA SEBERANG. Journal of Business Studies and Management Review, [S. l.], v. 4, n. 2, p. 179–185, 2021. DOI: 10.22437/jbsmr.v4i2.12726. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/12726. Acesso em: 22 apr. 2026.