SHERLIN, Intan; BUDAYA, Indra; BUSTAMI, Edwin. PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING: A CASE STUDY ON PRIVATE COLLEGE STUDENTS IN SUNGAI PENUH CITY. Journal of Business Studies and Management Review, [S. l.], v. 5, n. 2, p. 242–247, 2022. DOI: 10.22437/jbsmr.v5i2.17292. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/17292. Acesso em: 23 apr. 2026.