FAKHIRA, Karinta; MISMIWATI, Mismiwati; AFRICANO, Fernando; RIDUWANSAH, Riduwansah; RISKI, Oki Sania. THE EFFECT OF GREEN PRODUCT, HALAL LABEL AND SAFI COSMETIC BRAND IMAGE ON PURCHASE DECISIONS MODERATED BY WORD OF MOUTH IN THE MUSLIM COMMUNITY OF PALEMBANG CITY . Journal of Business Studies and Management Review, [S. l.], v. 5, n. 2, p. 266–274, 2022. DOI: 10.22437/jbsmr.v5i2.17315. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/17315. Acesso em: 23 apr. 2026.