THE EFFECT OF BRAND IMAGE, PRODUCT KNOWLEDGE AND PRODUCT QUALITY ON PURCHASE INTENTION OF NOTEBOOK WITH DISCOUNT PRICE AS MODERATING VARIABLE. Journal of Business Studies and Management Review, [S. l.], v. 1, n. 1, p. 26–32, 2017. DOI: 10.22437/jbsmr.v1i1.3919. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/3919. Acesso em: 23 apr. 2026.