FIRMANSYAH, Firmansyah; LUBIS, Tona Aurora; NINGSIH, Maryati. HEDONIC VALUE AND UTILITARIAN VALUE IN FOOD TRUCK BUSINESS: A QUALITATIVE PERSPECTIVE. Journal of Business Studies and Management Review, [S. l.], v. 5, n. 2, p. 221–225, 2022. DOI: 10.22437/jbsmr.v5i2.18640. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/18640. Acesso em: 23 apr. 2026.