SIRAIT, Lidya Pusparina; YACOB, Syahmardi; SOLIKHIN, Agus. THE IMPORTANCE OF CUSTOMER RELATIONSHIP MARKETING TO PARTICIPANT LOYALTY THROUGH PARTICIPANT SATISFACTION IN BUSINESS ENTITIES: AN EMPERICAL STUDY IN HEALTH PROVIDER BPJS JAMBI CITY. Journal of Business Studies and Management Review, [S. l.], v. 5, n. 2, p. 275–280, 2022. DOI: 10.22437/jbsmr.v5i2.18668. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/18668. Acesso em: 23 apr. 2026.