ZULWARNI, Putri; OCTAVIA, Ade; DAHMIRI, Dahmiri. THE EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI. Journal of Business Studies and Management Review, [S. l.], v. 5, n. 2, p. 288–293, 2022. DOI: 10.22437/jbsmr.v5i2.19127. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/19127. Acesso em: 23 apr. 2026.