IKHSAN, Feyza Muhammad; YACOB, Syahmardi; SULEMAN, Dede; SABRINA, Hanan Laras. IMPACT OF ONLINE CUSTOMER REVIEWS AND RATINGS ON ELECTRONIC PRODUCT PURCHASES: A TOKOPEDIA PLATFORM SURVEY AMONG PRODUCTIVE AGE CONSUMERS IN JAMBI CITY. Journal of Business Studies and Management Review, [S. l.], v. 7, n. 1, p. 52–57, 2023. DOI: 10.22437/jbsmr.v7i1.27980. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/27980. Acesso em: 22 apr. 2026.