OKTAVIANI, Singki; YACOB, Syahmardi; LUBIS, Tona Aurora. The PRODUCT DIVERSITY, PRODUCT QUALITY AND PRODUCT BRAND ON PURCHASING DECISIONS WITH WORD OF MOUTH AS MODERATION: CASE STUDY OF MALLICA GLOW IN JAMBI. Journal of Business Studies and Management Review, [S. l.], v. 7, n. 2, p. 131–138, 2024. DOI: 10.22437/jbsmr.v7i2.34381. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/34381. Acesso em: 23 apr. 2026.