SABRINA, Hanan Laras; FAHDILLAH, Yosi; PANGESTU, Mira Gustiana. EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT AND BRAND AWARENESS ON CONSUMER BEHAVIOR: A CASE STUDY OF ES TEH INDONESIA IN KOTA BARU JAMBI . Journal of Business Studies and Management Review, [S. l.], v. 7, n. 2, p. 37–42, 2024. DOI: 10.22437/jbsmr.v7i2.35234. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/35234. Acesso em: 22 apr. 2026.