PASHA, Muhammad Rifki Rasyid; SARI, Diana. ANALYSIS OF THE INFLUENCE OF SUBJECTIVE NORMS AND CONSUMER ANIMOSITY ON THE DECISION TO BOYCOTT ISRAEL-AFFILIATED PRODUCTS WITH BRAND JUDGMENT AS A MODERATING VARIABLE: A STUDY ON WEST JAVA MUSLIM COMMUNITY. Journal of Business Studies and Management Review, [S. l.], v. 8, n. 1, p. 99–104, 2024. DOI: 10.22437/jbsmr.v8i1.36547. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/36547. Acesso em: 23 apr. 2026.