TASSYA, Tassya Fitri Ramadhani; YACOB, Syahmardi; MUSNAINI, Musnaini. The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z’S SKINCARE PURCHASING DECISIONS IN JAMBI CITY. Journal of Business Studies and Management Review, [S. l.], v. 8, n. 2, p. 305–310, 2025. DOI: 10.22437/jbsmr.v8i2.42092. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/42092. Acesso em: 22 apr. 2026.