YULIARNITA; SYAHMARDI YACOB; TONA AURORA LUBIS. The IMPACT OF FLASH SALES AND DISCOUNT PROGRAMS ON IMPULSIVE BUYING: THE MEDIATING ROLE OF POSITIVE EMOTIONS IN SHOPEE’S MARKETPLACE IN JAMBI. Journal of Business Studies and Management Review, [S. l.], v. 8, n. 2, p. 346–354, 2025. DOI: 10.22437/jbsmr.v8i2.42095. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/42095. Acesso em: 22 apr. 2026.