LISTI, Sella Afrian; YACOB, Syahmardi; MUSNAINI, Musnaini. The INFLUENCE OF EXO AS A BRAND AMBASSADOR AND ADVERTISING ON IMPULSE BUYING ON SCARLETT WHITENING PRODUCTS WITH FEAR OF MISSING OUT (FOMO) AS AN INTERVENING VARIABLE. Journal of Business Studies and Management Review, [S. l.], v. 8, n. 2, p. 338–345, 2025. DOI: 10.22437/jbsmr.v8i2.42181. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/42181. Acesso em: 23 apr. 2026.