NURHIDAYAT, Prasetyo; ADE OCTAVIA; NOVITA SARI. The INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEW, AND PRICE ON PUCHASE INTENTION IN DIGITAL CREATIVE SKILLS CLASS ON INSTAGRAM IN GENERATION Z OF JAMBI CITY. Journal of Business Studies and Management Review, [S. l.], v. 8, n. 2, p. 205–212, 2025. DOI: 10.22437/jbsmr.v8i2.43841. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/43841. Acesso em: 22 apr. 2026.