ELSA MIRANDA.R; YACOB, Syahmardi; YUNIARTI, Yenny. The ROLE OF MARKETING PUBLIC RELATIONS (MPR) IN MODERATING THE PRICE STRATEGY ON CUSTOMER AWARENESS OF GERAKAN PANGAN MURAH (GPM) ACTIVITIES IN JAMBI CITY. Journal of Business Studies and Management Review, [S. l.], v. 8, n. 2, p. 225–230, 2025. DOI: 10.22437/jbsmr.v8i2.44203. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/44203. Acesso em: 23 apr. 2026.