BUDI SUSANTO; YACOB, Syahmardi; LUBIS, Tona Aurora. ASSESSING THE IMPACT OF CONTENT MARKETING, INFLUENCER MARKETING, AND ELECTRONIC WORD OF MOUTH ON SUBSIDIZED HOUSING PURCHASE DECISIONS: THE MODERATING EFFECT OF E-WOM. Journal of Business Studies and Management Review, [S. l.], v. 8, n. 2, p. 269–276, 2025. DOI: 10.22437/jbsmr.v8i2.44443. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/44443. Acesso em: 23 apr. 2026.