TAMPUBOLON, Abram Myhero Yancristofel; SARI, Diana. The INFLUENCE OF GAMIFICATION ON BRAND LOYALTY : A STUDY OF A DIGITAL BANK IN INDONESIA WITH CUSTOMER ENGAGEMENT AS MEDIATION . Journal of Business Studies and Management Review, [S. l.], v. 8, n. 2, p. 175–181, 2025. DOI: 10.22437/jbsmr.v8i2.47236. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/47236. Acesso em: 23 apr. 2026.