LINANDA, Pratika; FENISA, Delta; ARYASA, Hence Made; ADIANANTA, Bayu Fahmi. The EFFECT OF BRAND SALIENCE AND BRAND RESONANCE ON CONSUMER LOYALTY TOWARDS LOCAL FASHION BRANDS IN INDONESIA. Journal of Business Studies and Management Review, [S. l.], v. 9, n. 1, p. 124–127, 2025. DOI: 10.22437/jbsmr.v9i1.48407. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/48407. Acesso em: 22 apr. 2026.