SRIAYUDHA, Yayuk; OCTAVIA, Ade; HERIBERTA, Heriberta; ROZA, Suswita. GREEN MARKETING STRATEGY: DO CONTENT MARKETING, BRAND PURPOSE, AND E-WOM AFFECT CONSUMER PURCHASE INTENTION?. Journal of Business Studies and Management Review, [S. l.], v. 9, n. 1, p. 40–45, 2025. DOI: 10.22437/jbsmr.v9i1.50679. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/50679. Acesso em: 22 apr. 2026.