FATRICIA, Raja Sharah; RAMADHAN, Raihan Fajri; SABRINA, Hanan Laras. NAVIGATING INTERGENERATIONAL TENSIONS IN DIGITAL MARKETING ADOPTION AND IMPLEMENTATION: EVIDENCE FROM INDONESIAN FAMILY MICRO-ENTERPRISES. Journal of Business Studies and Management Review, [S. l.], v. 9, n. 1, p. 22–30, 2025. DOI: 10.22437/jbsmr.v9i1.50789. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/50789. Acesso em: 22 apr. 2026.