ABROR; YACOB, Syahmardi; DAHMIRI. WHAT DRIVES LOYALTY IN THE DIGITAL HOUSING MARKET? INSIGHTS FROM SOCIAL MEDIA MARKETING, CUSTOMER EXPERIENCE, AND PAYMENT EASE AMONG FIRST-TIME BUYERS. Journal of Business Studies and Management Review, [S. l.], v. 9, n. 1, p. 68–74, 2025. DOI: 10.22437/jbsmr.v9i1.51083. Disponível em: https://www.online-journal.unja.ac.id/jbsmr/article/view/51083. Acesso em: 22 apr. 2026.