Tampubolon, Abram Myhero Yancristofel, and Diana Sari. 2025. “The INFLUENCE OF GAMIFICATION ON BRAND LOYALTY : A STUDY OF A DIGITAL BANK IN INDONESIA WITH CUSTOMER ENGAGEMENT AS MEDIATION ”. Journal of Business Studies and Management Review 8 (2):175-81. https://doi.org/10.22437/jbsmr.v8i2.47236.