Fatricia, R. S., Ramadhan, R. F. and Sabrina, H. L. (2025) “NAVIGATING INTERGENERATIONAL TENSIONS IN DIGITAL MARKETING ADOPTION AND IMPLEMENTATION: EVIDENCE FROM INDONESIAN FAMILY MICRO-ENTERPRISES”, Journal of Business Studies and Management Review, 9(1), pp. 22–30. doi: 10.22437/jbsmr.v9i1.50789.