[1]
Yuliarnita, Syahmardi Yacob, and Tona Aurora Lubis, “The IMPACT OF FLASH SALES AND DISCOUNT PROGRAMS ON IMPULSIVE BUYING: THE MEDIATING ROLE OF POSITIVE EMOTIONS IN SHOPEE’S MARKETPLACE IN JAMBI”, JBSMR, vol. 8, no. 2, pp. 346–354, Jun. 2025.