Sirait, Lidya Pusparina, et al. “THE IMPORTANCE OF CUSTOMER RELATIONSHIP MARKETING TO PARTICIPANT LOYALTY THROUGH PARTICIPANT SATISFACTION IN BUSINESS ENTITIES: AN EMPERICAL STUDY IN HEALTH PROVIDER BPJS JAMBI CITY”. Journal of Business Studies and Management Review, vol. 5, no. 2, July 2022, pp. 275-80, doi:10.22437/jbsmr.v5i2.18668.