Dewi, Cindy Fresilia, and Diana Sari. “GREEN PACKAGING AND BRANDING IMPACT ON GREEN PURCHASE INTENTION WITH GREEN BRAND IMAGE AS MEDIATOR: STUDY AT LOVE BEAUTY AND PLANET ON GEN Z IN WEST JAVA”. Journal of Business Studies and Management Review, vol. 8, no. 2, June 2025, pp. 139-47, doi:10.22437/jbsmr.v8i2.29555.