Oktaviani, Singki, Syahmardi Yacob, and Tona Aurora Lubis. “The PRODUCT DIVERSITY, PRODUCT QUALITY AND PRODUCT BRAND ON PURCHASING DECISIONS WITH WORD OF MOUTH AS MODERATION: CASE STUDY OF MALLICA GLOW IN JAMBI”. Journal of Business Studies and Management Review 7, no. 2 (June 29, 2024): 131–138. Accessed April 23, 2026. https://www.online-journal.unja.ac.id/jbsmr/article/view/34381.