Budaya I, Lova AN, Sarmigi E. The ROLE OF GREEN PRODUCT INNOVATION AS A MEDIATOR FOR GREEN CUSTOMER INTEGRATION ON ECONOMIC PERFORMANCE IN THE AGRO-FOOD AND BEVERAGE INDUSTRY IN JAMBI PROVINCE. JBSMR [Internet]. 2024 Jun. 29 [cited 2026 Apr. 23];7(2):43-9. Available from: https://www.online-journal.unja.ac.id/jbsmr/article/view/33362