Pangestu MG, Fahdillah Y, Sabrina HL. SYNERGY OF STORE ATMOSPHERE AND BRAND IMAGE: ANALYSIS OF ITS INFLUENCE ON CONSUMER PURCHASING DECISIONS AT SOCIOLLA JAMBI CITY. JBSMR [Internet]. 2024 Jun. 29 [cited 2026 Apr. 22];7(2):74-8. Available from: https://www.online-journal.unja.ac.id/jbsmr/article/view/35233