Shikha FA, Hoque A, Hamid ABA. EXPLORING THE COMBINED EFFECT OF PRODUCT AVAILABILITY, PRICING, AND PROMOTION ON FEMALE CONSUMER RETENTION. JBSMR [Internet]. 2025 Dec. 31 [cited 2026 Apr. 22];9(1):128-36. Available from: https://www.online-journal.unja.ac.id/jbsmr/article/view/47955