FAIRNESS OF SERVICE, TRUST AND CUSTOMER VALUE AS VARIABLE OF ANTECEDENT OF CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN PT. BANK JAMBI BRANCH OF MUARA BULIAN. JBSMR [Internet]. 2019 Dec. 30 [cited 2026 Apr. 23];3(1):1-8. Available from: https://www.online-journal.unja.ac.id/jbsmr/article/view/8647