Journal of Business Studies and Management Review
The Journal of Business Studies and Management Review (JBSMR) serves as a conduit for scientific information, featuring articles in the form of literature reviews and research studies. It encompasses scientific manuscripts within the realms of management and business sciences. The range of topics suitable for publication in JBSMR includes but is not limited to, financial management, human resource management, marketing management, production and operations management, retail and e-retail, e-commerce, entrepreneurship, small and medium enterprises (SMEs), and digital marketing. Managed by the Management Department of the Faculty of Economics and Business at Universitas Jambi, JBSMR is published biannually, ensuring a steady flow of scholarly content for its readers.
Management Department, Faculty of Economics and Business, Universitas Jambi
This work is licensed under a Creative Commons Attribution 4.0 International License.
IMPACT OF WORK–LIFE BALANCE ON FEMALE EMPLOYEES AND ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM THE NIGERIAN BANKING SECTOR
This study examined the impact of work–life balance (WLB) on female employees’ performance and overall organizational performance within the Nigerian banking sector. The study aimed to investigate how WLB practices such as flexible work arrangements, wellness programs, and supervisory support influence female employees’ performance and how this, in turn, affects organizational outcomes. It also tested whether female employee performance mediates the relationship between WLB and organizational performance. Data were obtained from 116 valid responses collected from female staff working in selected commercial banks across Lagos State. Descriptive and inferential statistics, including regression and bootstrap mediation analyses, were performed using SPSS. Results revealed that WLB significantly and positively influenced female employee performance (β = 0.366, p = 0.0008), while female employee performance significantly predicted organizational performance (β = 0.685, p < 0.001). The mediation analysis confirmed that employee performance mediates the relationship between WLB and organizational performance, with an indirect effect of 0.253 (95% CI [0.097, 0.441]) and an insignificant direct effect (β = 0.053, p = 0.4935). This indicates that WLB indirectly enhances organizational outcomes through improved employee performance. These findings indicated that WLB indirectly enhances organizational outcomes through improved employee performance. The study emphasized the importance of employee-centred WLB strategies for sustaining productivity and promoting organizational excellence in Nigeria’s banking industry.
Copyright (c) 2025 Engr. Peter Enitan Ogunbowale, Olayemi Olufemi, Bunmi Issaac Oyeleke https://creativecommons.org/licenses/by/4.0
EMPOWERING SUSTAINABLE ECONOMIC DEVELOPMENT: ORGANIZATIONAL AND EMPLOYEE PERFORMANCE IN INDONESIA’S PRINTING INDUSTRY
This study investigates the impact of leadership style, motivation, and work environment on employee performance at a prominent printing company in Indonesia. The research utilized a census sampling method to select a sample of 52 permanent employees. Data were gathered via survey, with a structured questionnaire serving as the primary research instrument. Structural Equation Modeling (SEM) using Partial Least Squares (PLS) Version 4 software was employed for data analysis. The findings reveal that leadership style has a positive effect on employee performance. Similarly, the work environment positively influences both employee performance and motivation. Furthermore, motivation is positively related to employee performance. Conversely, the study found that leadership style does not have a direct impact on motivation. These results underscore the importance of a supportive work environment and intrinsic motivation in enhancing employee performance, while suggesting that leadership style's impact on performance does not extend directly to motivational aspects
Copyright (c) 2025 Mochamad Rizki Sadikin, Mario Nugroho https://creativecommons.org/licenses/by/4.0
The IMPACT OF SUPPLY CHAIN DIGITALIZATION ON SUPPLY CHAIN RESILIENCE AND PERFORMANCE
In the recent era after the COVID-19 pandemic has ended, many companies, both large and small, are still experiencing difficulties caused by increasing inflation in shipping and import costs. As a result, companies experience a drastic decline in demand levels that can lead to losses and damage to the supply chain system. To be able to address these problems, companies must be able to innovate in the use of digital technology in an effort to achieve better supply chain performance so as to be able to mitigate price inflation and also reduce the risk of potential problems. Data collection was gathered with the help of questionnaires which targeted at industrial companies that involve supply chain systems in their operations. The results of the collected data and later analysis show that use of digital technology has a big effect on resilience and performance of the supply chains system, thus having a positive impact for the company. This research is anticipated to serve useful for other researchers as a concrete data source to determine the impact it brings on a company's performance.
Copyright (c) 2025 Brandon Kisu Candra, Nasar Buntu Laulita https://creativecommons.org/licenses/by/4.0
NAVIGATING INTERGENERATIONAL TENSIONS IN DIGITAL MARKETING ADOPTION AND IMPLEMENTATION: EVIDENCE FROM INDONESIAN FAMILY MICRO-ENTERPRISES
Family micro-enterprises (FMEs) constitute the majority of business entities in Indonesia. Despite their vital role as the backbone of regional economies, FMEs face challenges in innovation, including intergenerational tensions during the adoption and implementation of digital marketing. Using a qualitative approach, this study involves 24 informants from 12 FMEs in Sumatra, Indonesia. By applying a dynamic capabilities (DCs) perspective, this study explores how FME successors can navigate intergenerational tensions and turn them into opportunities to adopt and implement digital marketing. The findings identify four sources of intergenerational tensions: (1) founders’ control and comparisons, (2) identity and value preservation, (3) digital literacy gaps, and (4) emotional decency. When strategically managed, these tensions can become spaces for relational negotiations among founders and successors. These negotiations depend on the successors’ DCs, which involve (1) sensing opportunities to engage, (2) seizing opportunities for experimentation, and (3) reconfiguring traditional routines for digital transformation. Therefore, this study contributes to family business and digital marketing literature by showing that DCs, in the context of FMEs, are socially embedded and developed through daily negotiations.
Copyright (c) 2025 Raja Sharah Fatricia, Raihan Fajri Ramadhan, Hanan Laras Sabrina https://creativecommons.org/licenses/by/4.0
ASSESSMENT OF BUSINESS MODEL TRANSFORMATION TOWARD A PRODUCT-SERVICE SYSTEM AT TOKO ROTI ENAK, SOUTH TANGERANG
This study examines the transformation of Toko Roti Enak, South Tangerang branch, toward a Product-Service System (PSS) based business model by analysing the opportunities offered through Quadrant 2 (Product Related Service) and Quadrant 4 (Product Related Software). The research employs a qualitative-descriptive approach supported by interviews and direct observations to understand the bakery’s current conditions and its potential to integrate service and digital innovations. The findings show that implementing Product Related Service can enhance customer experience through additional offerings such as delivery services, pre-order systems, loyalty programmes, and product consultation. These service enhancements are expected to strengthen customer engagement, improve convenience, and support long-term loyalty. Meanwhile, the application of Product Related Software provides opportunities to modernise operational processes through the use of ordering applications, CRM systems, digital stock management, and integrated cashier databases. These technological tools contribute to more efficient workflows, reduced operational errors, and data-driven decision-making. The combined implementation of both quadrants indicates that Toko Roti Enak can create a more integrated, customer-focused, and digitally adaptive business model. The adoption of the PSS approach not only improves service quality and operational performance but also strengthens the bakery’s competitiveness and supports sustainable growth in the increasingly digitalised F&B sector.
Copyright (c) 2025 Rossikhasanah Ummaiyah Habibah, Nanang Alamsyah, Mohammad Rachman Waluyo, Wendy Febrianty Mardhiyah https://creativecommons.org/licenses/by/4.0
The INFLUENCE OF INFLUENCER MARKETING AND BRAND AWARENESS ON PURCHASE DECISIONS OF KAHF SKINCARE PRODUCTS AMONG GENERATION Z
This study aims to analyze the influence of influencer marketing and brand awareness on the purchasing decisions of Kahf skincare products among Generation Z. The research is grounded in the rapid growth of the male skincare industry in Indonesia and the increasing role of social media and influencers as dominant digital marketing strategies. A quantitative approach was employed, using a structured questionnaire distributed to 100 Gen Z respondents in Jambi City who had purchased Kahf products and were exposed to influencer promotions. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS) to examine the relationships among variables. The findings indicate that both influencer marketing and brand awareness have a positive and significant impact on purchasing decisions. The results suggest that trust, attractiveness, and brand presence in consumers' minds play critical roles in influencing buying behavior, particularly among digitally native consumers.
Copyright (c) 2025 Radhinal A Rivandy, Suswita Roza, Husni Hasbullah https://creativecommons.org/licenses/by/4.0
GREEN MARKETING STRATEGY: DO CONTENT MARKETING, BRAND PURPOSE, AND E-WOM AFFECT CONSUMER PURCHASE INTENTION?
Marketing strategies for environmentally friendly products focus on creating and promoting products that are responsible toward both the environment and society, while building a loyal customer base that supports the commitment to environmental preservation. As digital technology continues to develop, consumers increasingly seek product information online, read reviews, and engage in discussions on digital platforms before making purchasing decisions. Combining engaging content marketing, emphasizing a meaningful brand purpose, and leveraging the power of e-WOM is predicted to create a significant impact on consumers’ purchase intention toward green products.The objectives of this study are to analyze: (1) the influence of content marketing and brand purpose on e-WOM, (2) the influence of content marketing and brand purpose on purchase intention for green products, (3) the influence of e-WOM on purchase intention for green products, and (4) the influence of content marketing and brand purpose on purchase intention for green products mediated by e-WOM. The research method is descriptive quantitative research using a sample survey. The population consists of green product consumers, with a total sample of 100 respondents. The analysis uses SEM with the PLS3 analytical tool.The results of the study show that content marketing and brand purpose have a significant influence on e-WOM and purchase intention for environmentally products. This research carries urgency considering the importance of providing comprehensive understanding to consumers as agents of change through approaches such as content marketing, brand purpose, and e-WOM in shaping purchase intention, particularly in the context of environmentally friendly products.
Copyright (c) 2025 Yayuk Sriayudha, Ade Octavia, Heriberta, Suswita Roza https://creativecommons.org/licenses/by/4.0
The INFLUENCE OF INFLUENCER MARKETING AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS FOR SKINTIFIC PRODUCTS IN THE E-COMMERCE TIKTOK SHOP
This study aims to determine the influence of influencer marketing and online customer reviews on purchasing decisions for Skintific products on the TikTok Shop e-commerce platform. The background of this study is based on the increasing use of TikTok as a marketing platform and the large number of Generation Z consumers who purchase skincare products after seeing promotions from influencers and reviews from other users. The research method used is associative quantitative research with data collection techniques through distributing questionnaires to 200 respondents who are TikTok Shop users and have purchased Skintific products via WhatsApp. Data analysis was carried out using multiple linear regression with the help of SPSS software. The results show that both influencer marketing and online customer reviews have a positive and significant effect, both partially and simultaneously, on purchasing decisions. The conclusion of this study is that marketing strategies involving influencers and online reviews can influence consumer behavior, especially in purchasing decisions on digital platforms. This research is expected to provide practical contributions for business actors and academics in the development of digital marketing studies.
Copyright (c) 2025 Ar Kacio Maharani, Musnaini, Ade Perdana Siregar https://creativecommons.org/licenses/by/4.0
STORYTELLING AS A COMMUNICATION STRATEGY MARKETING ON INSTAGRAM: STUDY THE TUKU SAMBAL CASE
This Research This aiming For analyze how storytelling is used as a communication strategy marketing by UMKM Tuku Sambal through the Instagram platform. Using approach qualitative with method studies case , research This explore practice narrative built by the Instagram account @tukusambal in convey message brand , build connection with consumers , and strengthen identity brand . Analysis done with to study content uploads (captions, visuals, interactions) users ) and reflect it through Narrative Paradigm theory , Social Media Marketing, Brand Identity, and Integrated Marketing Communication (IMC). Research results show that the storytelling applied by Tuku Sambal is authentic , consistent and contains values relevant culture​ with life audience . The story being told No only introduce products , but also build proximity emotional and strengthening loyalty customers . This strategy is also supported by uniform visual branding , style down to earth language , as well as interaction two active direction​ through social media . Findings This to emphasize that storytelling is not only tool communication creative , but also an effective marketing strategy in build identity brand and improve involvement customer digitally .
Copyright (c) 2025 Yosi Fahdillah, irfan Hassandi, Yossinomita, Wahya Lubis https://creativecommons.org/licenses/by/4.0
The INFLUENCE OF PRICE AND SERVICE QUALITY ON CUSTOMER LOYALTY OF INTERNET SERVICE PROVIDERS IN KOTA JAMBI
This study aims to analyze the influence of price and service quality on customer loyalty toward internet service providers in Jambi City, with digital dependency as a moderating variable. The rising penetration of internet usage has intensified competition among service providers, making pricing strategies and service quality critical factors in retaining customers. A quantitative approach was employed through a survey of 384 customers, and data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that both price and service quality have a positive and significant effect on customer loyalty, with service quality exerting a stronger influence than price. Digital dependency significantly moderates the relationship between price and customer loyalty, weakening its impact, whereas in the relationship between service quality and customer loyalty, it significantly strengthens the effect. These findings indicate that among customers with high levels of digital dependency, service quality becomes a more dominant factor than price. The implications of this study emphasize the need for internet service providers to combine competitive pricing strategies with continuous improvement in service quality, while also considering customers’ levels of digital dependency when designing effective retention strategies.
Copyright (c) 2025 Gufron https://creativecommons.org/licenses/by/4.0
WHAT DRIVES LOYALTY IN THE DIGITAL HOUSING MARKET? INSIGHTS FROM SOCIAL MEDIA MARKETING, CUSTOMER EXPERIENCE, AND PAYMENT EASE AMONG FIRST-TIME BUYERS
This study examines the influence of Social Media Marketing, Purchase Experience, and Ease of Payment on Customer Satisfaction and Customer Loyalty among first-time homebuyers in Jambi City. As digitalization accelerates across Indonesia’s property sector, consumers rely increasingly on social media for information, and digital payment technologies have transformed transaction processes. A mixed-methods approach was adopted, combining quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) on 215 respondents with qualitative insights gathered through a Focus Group Discussion (FGD) involving property developers, banking institutions, industry associations, academics, and local government representatives. The findings indicate that all three exogenous variables significantly affect customer satisfaction and loyalty. Social media marketing enhances consumer trust through transparent digital information, while purchase experience significantly shapes satisfaction through responsive communication, clarity of administrative processes, and personalized assistance. Ease of payment emerges as the most influential driver of satisfaction, highlighting the rising consumer expectation for simplified, secure, and digitized mortgage and payment procedures. Customer satisfaction mediates the effects of the three exogenous variables on loyalty, demonstrating that emotional comfort and trust are key determinants of long-term consumer commitment. These findings provide strategic implications for property developers, financial institutions, and policymakers in strengthening marketing, service quality, and digital transformation within Indonesia’s evolving property market.
Copyright (c) 2025 Abror Lubis, Syahmardi Yacob, Dahmiri Dahmiri https://creativecommons.org/licenses/by/4.0
EXPLORING THE DIFFERENTIAL IMPACT OF VARIOUS USER-GENERATED CONTENT TYPES ON PURCHASE INTENTION THROUGH AWARENESS
This study investigates the role of brand awareness as a mediating variable between user generated content (UGC) and purchase intention among generation z consumers of local beauty brands. Employing a quantitative research design, data were collected from 206 respondents through online questionnaire and analyzed using partial least squares structural equation modeling (pls-sem). The measurement model shows high reliability and validity across all constructs, confirming the robustness of the data. The findings reveal that UGC has significant positive effect on both brand awareness and purchase intention, while brand awareness also positively influences purchase intention. Furthermore, the analysis confirms that brand awareness partially mediates the relationship between UGC on consumer behavior is strengthened through enhanced brand recognition and familiarity. these result highlights the crucial role of UGC in shaping consumer perception and purchase decision within the digital beauty market. The study highlights that generations Z consumers who are highly engaged with social media, respond more positively to authentic peer generated content than to traditional advertising. Therefore, local beauty brands are encouraged to utilize UGC-based marketing strategies to build stronger brand awareness and foster higher purchase intention among their target audience.
Copyright (c) 2025 Ajeng Aquinia, Bambang Sutedjo, Suzy Widyasari, Kristina Anindita Hayuningtias, Harmanda Berima Putra https://creativecommons.org/licenses/by/4.0
The EFFECT OF DESTINATION ATTRIBUTES AND MEMORABLE TOURISM EXPERIENCES ON REVISIT INTENTION IN GENERATION Z
This study aims to explain the influence of destination attributes and memorable tourism experience on revisit intention. The research employs a quantitative approach with data collected through an online questionnaire distributed via Google Form. The population is Generation Z, with samples determined using the purposive sampling technique. A total of 150 respondents who are students of Universitas Maritim Raja Ali Haji (UMRAH) were selected because they had visited Lagoi Bay at least once. The results show that most respondents experienced a clean beach atmosphere, comfortable facilities, and beautiful scenery that created a memorable travel experience. The findings indicate that destination attributes and memorable tourism experience have a positive influence on revisit intention. In other words, the better the destination’s attributes and the more memorable the tourist experience, the greater the visitors’ desire to return to Lagoi Bay.
Copyright (c) 2025 Anisa Apriliani, Johannes, Moh Ihsan https://creativecommons.org/licenses/by/4.0
The INFLUENCE OF INFLUENCER MARKETING ON PURCHASE INTENTION IN VENTELA SHOES ON TIKTOK SHOP INDONESIA, MEDIATED BY BRAND IMAGE
This study examines the effect of influencer marketing on purchase intention for Ventela shoes on the TikTok Shop platform, with brand image serving as a mediating variable. The rapid expansion of social media, particularly TikTok, has driven businesses to utilize influencer marketing strategies to attract consumers and enhance brand perception. This research aims to provide empirical evidence on the role of influencer marketing in shaping brand image and increasing consumers’ purchase intention. Data were collected through a questionnaire consisting of 16 statement items representing influencer marketing, brand image, and purchase intention constructs. The study population included active TikTok users who had seen Ventela shoe promotions by influencers. A total of 112 respondents were selected using a purposive sampling technique based on predetermined criteria. Data analysis involved descriptive analysis to outline respondent characteristics and inferential analysis using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The findings reveal that influencer marketing has a positive and significant impact on both brand image and purchase intention. Additionally, brand image was confirmed to mediate the relationship between influencer marketing and purchase intention for Ventela shoes on TikTok Shop.
Copyright (c) 2025 M. Yofi febrianto, Novita Ekasari, Ade Perdana Siregar https://creativecommons.org/licenses/by/4.0
OPTIMIZING BUSINESS STRATEGIES THROUGH THE APPLICATION OF PRODUCT–SERVICE SYSTEMS (PSS) AT TUANG RUANG
This study analyzes the optimization of business strategies through the application of Product–Service Systems (PSS) at Tuang Ruang, a construction-based enterprise that integrates architectural design and creative services. Although the company has adopted basic PSS elements, its current implementation remains limited and requires strategic enhancement to strengthen competitiveness and long-term sustainability. Using a qualitative descriptive approach supported by interviews, field observations, and PSS quadrant assessment, this research evaluates Tuang Ruang’s product–service integration and identifies opportunities for advancing its business model. The results indicate that the company currently aligns with Quadrant 3, which emphasizes advisory and consulting services. However, further analysis reveals several eligible quadrants that offer greater strategic potential, including Product Related Service (Quadrant 2), Advice & Consulting (Quadrant 3), Outsourcing (Quadrant 8), Pay Per Service Unit (Quadrant 9), and Functional Result (Quadrant 10). Proposed strategic directions include developing a digital application equipped with self-design and project monitoring features, establishing a dedicated architectural consultation studio, forming partnerships with third-party software providers, implementing flexible pay-per-use service schemes, and adopting performance-based contracting models. These initiatives support the transition toward a more integrated service-oriented framework that enhances operational efficiency, customer experience, and market competitiveness. Overall, the PSS-based strategy offers significant potential to transform Tuang Ruang into a more adaptive, innovative, and sustainable construction service provider.
Copyright (c) 2025 Chelsea Regita Gloria Hutagalung, Nanang Alamsyah, Mohammad Rachman Waluyo, Wendy Febrianty Mardhiyah https://creativecommons.org/licenses/by/4.0
The INFLUENCE OF WEBSITE CAPABILITY, SERVICE PERFORMANCE, AND E-WOM ON STUDENTS PURCHASE DECISIONS ON MARKETPLACE IN PONTIANAK CITY
This study aims to examine the relationship between the variables of website capability, service performance, and electronic word of mouth (E-Wom) on students' purchase decisions on the marketplace in Pontianak City, this study uses a quantitative approach with three independent variables, namely website capability, service performance, and e-Wom, as well as one independent variable, namely purchase decision. The population in the study is marketplace users in Pontianak City, with a sample of 124 students determined through nonprobability sampling with accidental sampling techniques and collected through questionnaires. The results of the study show that: (1) website capabilities have a positive and significant effect on purchasing decisions, which confirms that reliable and effective website quality is able to influence students' purchasing decisions; (2) Service performance has a positive and significant effect on purchase decisions, so that service according to consumer expectations is able to increase purchases; and (3) e-WOM has a positive and significant influence on purchasing decisions, which means that a good review can influence a person to buy an item. These findings confirm the importance of website capabilities, service performance, and e-WOM as a way to improve purchasing decisions.
Copyright (c) 2025 Vicky Khurnadi https://creativecommons.org/licenses/by/4.0
THE INFLUENCE OF WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE WITH MENTAL HEALTH AS AN INTERVENING VARIABLE: A STUDY AT LPP RRI JAMBI
This study aims to examine the effect of work-life balance on employee performance with mental health as an intervening variable at LPP RRI Jambi. A quantitative method was applied using a survey approach by distributing questionnaires to 62 employees. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results indicate that work-life balance has a significant positive effect on both mental health and employee performance. Moreover, mental health significantly mediates the relationship between work-life balance and employee performance. These findings highlight the importance of creating a supportive work environment that fosters work-life balance to enhance employees’ mental health and overall productivity.
Copyright (c) 2025 Salsabila Isfa https://creativecommons.org/licenses/by/4.0
The INFLUENCE OF INFORMATION QUALITY AND INFORMATION TECHNOLOGY ON SUPPLY CHAIN PERFORMANCE THROUGH THE APPLICATION OF INFORMATION SHARING
In this study, technological advances have encouraged the use of AI-based systems to facilitate various activities. This study examines how AI can simplify a company's work and help solve problems related to supply chain performance, thereby improving company performance with the support of information quality, information technology, and information sharing, which helps the smooth running of the supply chain for the advancement of the company. This research facilitates the identification of key problems and their effective and efficient resolution for issues that arise in companies. This research uses quantitative data obtained from a survey of the community in the city of Batam. The results obtained from the survey show that AI can simplify various aspects for companies. The results of the study show that the influence of information quality and information technology on supply chain performance through the application of information sharing has a significant effect. This study shows that using current technology can improve company performance. For current developments, the most important thing for companies is to utilize AI for technological advancement at this time.
Copyright (c) 2025 Vincent Vincent, Nasar Buntu Laulita https://creativecommons.org/licenses/by/4.0
ISLAMIC ENTREPRENEURSHIP IN SOUTHERN THAILAND
This article examines the dynamics of Islamic entrepreneurship in Southern Thailand, particularly in the provinces of Pattani, Yala, and Narathiwat, which are predominantly inhabited by Malay Muslims. This study employs a qualitative descriptive method through a literature review approach, integrating findings on the business practices of Muslim entrepreneurs, the role of Islamic cooperatives, Islamic financial literacy, and community access to halal financing. The results indicate that while the community demonstrates a strong commitment to conducting business in accordance with Islamic principles, Islamic entrepreneurship in the region faces several structural challenges. These include a limited understanding of Islamic jurisprudence (Fiqh Muamalah), low levels of Islamic financial literacy, restricted access to formal Islamic financial institutions, and external economic shocks such as the COVID-19 pandemic. However, the existence of the Pattani Islamic Cooperative, community-based business initiatives, and the optimization of Islamic social finance instruments such as zakat, waqf, and sadaqah provide significant opportunities to strengthen the ecosystem. This article concludes that the sustainable development of Islamic entrepreneurship in Southern Thailand requires a strategic integration of ethical reinforcement, institutional support from cooperatives, and enhanced financial literacy.
Copyright (c) 2025 abdunmumin bado https://creativecommons.org/licenses/by/4.0
The EFFECT OF BRAND SALIENCE AND BRAND RESONANCE ON CONSUMER LOYALTY TOWARDS LOCAL FASHION BRANDS IN INDONESIA
In this increasingly fierce competitive landscape, local Indonesian fashion brands face the challenge of building strong brand resonance, especially among Gen Z consumers. Brand resonance, as defined by Keller (2013), refers to a deep connection between consumers and brands, which is characterized by active and intense loyalty. One of the key factors in building brand resonance is through brand salience, which refers to the extent to which a brand appears in consumers' minds in various purchasing and consumption situations (Romaniuk & Sharp, 2020). Generation Z in Indonesia is a very important consumer segment for the fashion industry. According to research conducted by Nielsen (2020), Gen Z in Indonesia represents around 27% of the total population and has significant purchasing power. A study by Deloitte Indonesia (2021) revealed that 62% of Gen Z Indonesia prefers local brands over international brands, indicating a huge opportunity for local fashion brands to develop. This study aims to explore the relationship between brand salience and brand resonance, and their effects on consumer loyalty towards local fashion brands in Indonesia.
Copyright (c) 2025 Pratika Linanda, Delta Fenisa, Hence Made Aryasa, Bayu Fahmi Adiananta https://creativecommons.org/licenses/by/4.0
EXPLORING THE COMBINED EFFECT OF PRODUCT AVAILABILITY, PRICING, AND PROMOTION ON FEMALE CONSUMER RETENTION
This article investigates how promotional activities, strategic pricing, and product availability influence the retention of female consumers, a relatively underexplored domain in customer loyalty research. Recognizing that women represent a substantial share of global purchasing power, the study underscores the importance of understanding the factors that shape long-term female buyer engagement. A systematic review of existing literature, supported by industry-based analyses such as reports and case studies, was conducted to evaluate how these strategies affect consumer behavior. The findings reveal that transparent pricing, consistent product availability, and personalized promotional initiatives are key determinants of customer satisfaction and retention. The study is distinctive in highlighting the scarcity of women-cantered retention strategies within existing scholarship. It emphasizes the necessity for retailers to deliver seamless and tailored shopping experiences, as failure to do so may result in financial and reputational losses. From a practical standpoint, the research suggests that organizations should adopt data-driven insights and flexible promotional strategies to strengthen the loyalty of female consumers. Keywords: Female Consumers, Customer Retention, Product Availability, Psychological Pricing, Promotions, Loyalty Strategies
Copyright (c) 2025 Farzana Arifin Shikha, Ashikul Hoque, Abu Bakar Abdul Hamid https://creativecommons.org/licenses/by/4.0
EXPLORING THE ROLE OF REBRANDING, SERVICE QUALITY, AND BRAND IMAGE IN HOTEL CUSTOMER SATISFACTION AT HARRIS HOTEL PONTIANAK
This study aims to analyze the influence of rebranding, service quality, and brand image on customer satisfaction at Harris Hotel Pontianak. The research background arises from the increasingly intense competition in the hospitality industry, where marketing strategies based on rebranding and service quality play a crucial role in maintaining customer loyalty. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 130 respondents, consisting of guests of Harris Hotel Pontianak. The analytical technique applied was multiple linear regression to examine the effect of independent variables on the dependent variable. The results reveal that rebranding, service quality, and brand image simultaneously have a significant effect on customer satisfaction. Partially, service quality exerts the most dominant influence, followed by brand image, while rebranding shows a weaker effect compared to the other two variables. These findings indicate that although rebranding is important in shaping new consumer perceptions, customer satisfaction is more strongly determined by the quality of services provided and the strength of the established brand image. The study concludes that hotel management should prioritize consistent improvements in service quality, strengthen brand image through effective marketing communication, and carry out continuous rebranding efforts to remain relevant to market needs. This research is expected to serve as a reference for hospitality practitioners in formulating customer satisfaction-oriented marketing strategies. Keywords: rebranding, service quality, brand image
Copyright (c) 2025 Ika Florentina, Shine Pintor Siolemba Patiro , Faizul Mubarok https://creativecommons.org/licenses/by/4.0
CHANGE MANAGEMENT IN THE RESTRUCTURING OF LPTIK INTO THE ICT SERVICE UNIT (UPA TIK) AT THE UNIVERSITY OF JAMBI (STRATEGIES, CHALLENGES, AND OPPORTUNITIES)
Organizational restructuring serves as one of the key strategies to enhance the effectiveness of higher education governance, particularly in responding to the demands of digital transformation and national policies. This research aims to analyze change management in the restructuring of the Information and Communication Technology Development Agency (LPTIK) into the Technical Implementation Unit for Information and Communication Technology (UPA TIK) at Jambi University. The study focuses on the characteristics of the change, the change management strategies implemented, the challenges encountered, and the strategic opportunities arising from the restructuring. This research employs a qualitative approach using a case study method. Data collection was conducted through in-depth interviews with university leaders, UPA TIK leadership and staff, as well as information technology service users, complemented by document analysis. Data analysis was performed thematically, linking empirical findings to change management theories, including Lewin's model, Kotter's model, ADKAR, and McKinsey 7S. The findings indicate that the restructuring of LPTIK into UPA TIK constitutes a policy-driven and incremental organizational change, emphasizing structural adjustments and coordination pathways rather than comprehensive transformations in work processes and organizational culture. The implemented change management strategies were predominantly administrative and stability-oriented, successfully maintaining the continuity of information technology services in the short term. However, comprehensive implementation of change leadership, human resource management, persuasive communication, and change reinforcement systems remains lacking. This condition has led to symbolic resistance among staff and poses risks to the sustainability of the change in the long term. This study produces a conceptual model of change management, demonstrating that the success of organizational restructuring in higher education institutions is not solely determined by structural changes but is heavily dependent on the quality of change management strategies as a mediating variable. These findings contribute conceptually to the study of change management in higher education and provide practical implications for managing organizational restructuring in state universities.
Copyright (c) 2025 Rusman Rusman, Zulfina Adriani, Andang Fazri https://creativecommons.org/licenses/by/4.0
FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE AS DETERMINANTS OF FINANCIAL SATISFACTION: THE MEDIATING ROLE OF FINANCIAL BEHAVIOR IN WELMA MYBCA
This study examines the role of financial knowledge on financial behavior, financial attitude on financial behavior, financial knowledge on financial satisfaction, financial attitude on financial satisfaction, financial attitude on financial satisfaction, financial behavior on financial satisfaction, and to determine the role of financial behavior in the influence between financial knowledge on financial satisfaction, the mediating role of financial behavior in influencing between financial attitude on financial satisfaction of Welma myBCA application users at PT Bank Central Asia, Tbk. Although the number of BCA customers who have investment products is still relatively small compared to the total customer base, the fastest growth comes from the young customer segment. This growth was driven by the integration of Welma into the myBCA application, simplification of the investment process, easy access to investor identity, and adjustments to transaction limits and nominals that increase the attractiveness and accessibility of investment products for the younger generation. A mixed-methods approach was adopted, combining quantitative analysis using SEM-Partial Least Squares with 384 respondents who used Welma in the myBCA application. The findings showed that financial knowledge and financial attitude have a positive and significant effect on financial behavior and financial satisfaction in customers who use the Welma myBCA application. In addition, financial behavior has a positive effect on financial satisfaction and acts as a mediating variable that strengthens the influence of financial knowledge and financial attitude on financial satisfaction. These findings confirm that increased financial knowledge and good financial attitudes encourage healthy financial behavior, which ultimately increases customer financial satisfaction.
Copyright (c) 2025 Yulli, Mohammad Ihsan, Agus Solikhin https://creativecommons.org/licenses/by/4.0
The MEDIATING ROLE OF SELF-EFFICACY IN THE RELATIONSHIP BETWEEN FAMILY ENVIRONMENT, MOTIVATION, AND ENTREPRENEURIAL INTENTION AMONG EMPLOYEES OF THE JAMBI HIGH PROSECUTOR’S OFFICE
The purpose of this study is to identify and analyze whether self-efficacy mediates the influence of the family environment and motivation on the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi. The population used in this study consists of all employees of the High Prosecutor’s Office of Jambi in 2024, totaling 224 individuals. Based on calculations using the Slovin method, the sample size for this study is 144 respondents. The data analysis technique employed is Partial Least Squares (PLS) analysis. Based on the research findings, it can be concluded that the family environment, motivation, and self-efficacy play very important roles in shaping the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi. The family environment was found to be in the “very good” category and serves as a strong supporting factor, in line with the high level of entrepreneurial motivation among employees, which is driven by the desire to improve welfare, independence, and self-actualization. In addition, self-efficacy was also categorized as “very good,” reflecting employees’ confidence in their ability to run a business. Entrepreneurial intention itself shows a positive tendency and falls into the “good” category. Empirically, the family environment and motivation have a positive and significant effect on entrepreneurial intention, both directly and indirectly through self-efficacy. Furthermore, self-efficacy has also been proven to have a positive and significant effect on entrepreneurial intention. These findings confirm that strong family support and high motivation enhance self-efficacy, which in turn strengthens the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi.
Copyright (c) 2025 Claudia Ernestina Aurora, Dahmiri, Novita Ekasari https://creativecommons.org/licenses/by/4.0
GREENING PUBLIC SERVICE PERFORMANCE: THE INTERPLAY OF GREEN LEADERSHIP AND ENTREPRENEURIAL LEADERSHIP CHARACTERISTICS THROUGH A GREEN INNOVATION CLIMATE
This study examines the influence of Green Leadership and Entrepreneurial Leadership Characteristics on Public Service Performance, with Green Innovation Climate as a mediating variable at the Environmental Agency of Jambi Province. Drawing upon Natural Resource-Based View (NRBV), Upper Echelons Theory (UET), Public Sector Entrepreneurship (PSE), and Organizational Climate theory within the AMO framework (Ability–Motivation–Opportunity), this research proposes an integrated model linking leadership orientation, innovation climate, and public service outcomes. The study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from civil servants and contract employees across organizational units. The findings indicate that Green Leadership and Entrepreneurial Leadership Characteristics significantly influence Green Innovation Climate. Green Innovation Climate significantly affects Public Service Performance and mediates the relationship between leadership variables and service performance. These findings suggest that environmentally oriented and entrepreneurial leadership can strengthen organizational climate for green innovation, which in turn enhances program achievement, service quality, stakeholder coordination, regulatory compliance, and environmental impact.
Copyright (c) 2025 Evi Gustina, Tona Aurora Lubis, Ida Masriani https://creativecommons.org/licenses/by/4.0
BUILDING CUSTOMER LOYALTY AT MYRII JAMBI BEAUTY CLINIC: ANALYSIS OF COST LEADERSHIP STRATEGY WITH SATISFACTION AS A MEDIATOR
The primary objective of the development of beauty clinics is to attract and maintain customer loyalty toward the services offered. This study aims to analyze the effect of cost leadership strategy on customer loyalty at MyRii Beauty Clinic Jambi, both directly and indirectly through customer satisfaction as a mediating variable. In addition, this research examines the effect of cost leadership strategy on customer satisfaction, as well as the effect of customer satisfaction on customer loyalty. This study employs a quantitative approach and is classified as explanatory research. The sampling technique used was purposive sampling, with the sample size determined using the Slovin formula, resulting in 359 respondents. The findings indicate that cost leadership strategy have a positive effect on customer loyalty at MyRii Beauty Clinic Jambi. Affordable and efficient pricing are able to enhance customer satisfaction, which in turn encourages customer loyalty. Furthermore, customer satisfaction is proven to play a crucial role in strengthening the relationship between cost leadership strategy with customer loyalty, both through direct effects and as a partial mediating variable. These findings confirm that customer satisfaction is a key factor in building sustainable customer loyalty.
Copyright (c) 2025 Irham Fajri, Dahmiri, Sigit Indrawijaya https://creativecommons.org/licenses/by/4.0
The INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL ATTITUDE ON FINANCIAL WELL-BEING WITH FINANCIAL BEHAVIOR AS A MEDIATING VARIABLE: A STUDY OF CIVIL SERVANTS IN JAMBI PROVINCE
This study aims to analyze the influence of financial literacy and financial attitude on financial well-being, with financial behavior as a mediating variable among civil servants at the Regional Financial and Revenue Management Agency (BPKPD) of Jambi Province. Using a quantitative approach with Structural Equation Modeling (SEM-PLS), data were collected from 175 respondents through structured questionnaires. The results indicate that financial behavior is the strongest and most dominant predictor in determining financial well-being. Interestingly, the findings reveal that financial literacy has no direct effect on financial behavior, indicating a knowledge-behavior gap among the officers. However, financial attitude is proven to be the primary driver in shaping disciplined financial behavior. The mediation test confirms that financial behavior acts as a crucial bridge that transforms knowledge and attitude into tangible financial well-being. This study recommends that government agencies focus on educational programs based on behavioral and mental shifts, rather than merely providing theoretical materials.
Copyright (c) 2025 Ario Gusmansyah, Tona Aurora Lubis, Agus Solikhin https://creativecommons.org/licenses/by/4.0
The ROLE OF DIGITAL LITERACY IN ENHANCING THE INFLUENCE OF DIGITAL BRANDING AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY AT CAFE LATERA JAMBI
This study aims to analyze the influence of digital branding and customer experience on customer loyalty at Cafe Latera Jambi, as well as to examine the moderating role of digital literacy in these relationships. The study employed a quantitative approach using purposive sampling of 170 Generation Z respondents who were visitors of Cafe Latera Jambi. Data were collected through a questionnaire using a 5-point Likert scale and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. The results revealed that: (1) digital branding has a positive and significant effect on customer loyalty (β = 0.373; t = 7.037; p = 0.000); (2) customer experience has a positive and significant effect on customer loyalty (β = 0.450; t = 9.311; p = 0.000) and serves as the strongest predictor; (3) digital literacy does not moderate the effect of digital branding on customer loyalty (β = −0.078; t = 1.526; p = 0.127); and (4) digital literacy does not moderate the effect of customer experience on customer loyalty (β = −0.018; t = 0.382; p = 0.703). Although digital literacy does not function as a moderator, it has a significant direct effect on customer loyalty (β = 0.270; p = 0.000). The research model explains 44.9% of the variance in customer loyalty. These findings imply that digital branding and customer experience strategies can be applied universally to the Gen Z segment without the need for segmentation based on digital literacy levels.
Copyright (c) 2025 M. Afif Vilano Fitrah Vilano, Tona Aurora Lubis, Ahmad Nur Budi Utama https://creativecommons.org/licenses/by/4.0
MARKETING COMMUNICATION, E-WOM, AND TOURISM EVENTS IN SHAPING VISIT INTENTION: THE MEDIATING ROLE OF DESTINATION IMAGE
Abstract This study examines the role of destination image as a mediating variable in the relationship between marketing communication, electronic word of mouth (e-WOM), tourism events, and visiting intention in Tanjung Jabung Timur Regency, Indonesia. Tourism development in the region has shown fluctuating growth, indicating the need for more effective strategic marketing efforts. Grounded in the Stimulus-Organism-Response (S-O-R) framework and the Theory of Planned Behavior (TPB), this research proposes that destination image functions as a psychological mechanism linking marketing stimuli to behavioral intention. A quantitative explanatory approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through structured questionnaires distributed to respondents aged 17 years and above who had accessed tourism-related information about Tanjung Jabung Timur. The findings reveal that marketing communication, e-WOM, and tourism events significantly influence visiting intention. Tourism events demonstrate the strongest direct effect on visiting intention, while e-WOM has the strongest influence on destination image. Furthermore, destination image significantly affects visiting intention and mediates the relationship between marketing communication and visiting intention, as well as between e-WOM and visiting intention. However, destination image does not mediate the relationship between tourism events and visiting intention. The model shows strong explanatory power, highlighting the importance of integrated digital marketing strategies and online engagement in strengthening destination image and enhancing tourism competitiveness in Tanjung Jabung Timur Regency.
Copyright (c) 2025 Futri Rezki Indah, Syahmardi Yacob, Musnaini https://creativecommons.org/licenses/by/4.0
The INFLUENCE OF DIGITAL LEADERSHIP AND EMPLOYEE DIGITAL COMPETENCY ON HUMAN RESOURCE PERFORMANCE THROUGH E-HRM TRANSFORMATION: A STUDY OF SAMSAT EMPLOYEES’ PERCEPTIONS
Digital transformation has become an important part of bureaucratic reform aimed at improving organizational efficiency and the quality of public services. This study aims to analyze the influence of digital leadership and employee digital competence on public service human resource performance, as well as examine the mediating role of electronic Human Resource Management (e-HRM) transformation in the SAMSAT Office of Jambi City. The study employed an explanatory quantitative approach using a survey method involving all employees of UPTD PPD SAMSAT Kota Jambi, totaling 80 respondents, through a total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that digital leadership has a positive and significant effect on human resource performance, but it does not have a significant effect on e-HRM transformation. Employee digital competence has a negative effect on human resource performance, but it has a positive and significant effect on e-HRM transformation. Furthermore, e-HRM transformation positively affects human resource performance. In the mediation analysis, e-HRM transformation does not mediate the relationship between digital leadership and human resource performance, but it significantly mediates the relationship between employee digital competence and human resource performance. These findings indicate that improving digital competence will be more effective in enhancing performance when supported by the implementation of an integrated e-HRM system. This study contributes to the development of digital-based public sector human resource management studies and provides practical recommendations for improving the quality of public services.
Copyright (c) 2025 Mahdaliyah Fitri, Sry Rosita, Tona Aurora Lubis https://creativecommons.org/licenses/by/4.0